
Spectaether is a spectacular 360° sports drone, AI-piloted in “the aether”, the air above the ice-hockey rink or over every other type of sports, in covered arenas, in open stadiums or on an open field.
At home, in front of your flat-screen you can now have “ANYchoice™️”. You can select any detail, any player, any angle, any moment — live or on replay. This isn't broadcast. This is fan empowerment.
You're not just watching a game… you're there.
A complete spherical capture of the rink. Look anywhere, anytime — exactly as if you were sitting above center ice.
The drone reads the game. It predicts where the puck is heading and positions itself before the play unfolds.
Follow your favorite player, lock onto the goalie, ride along the breakaway. Then re-watch with a totally different choice. It's why the AE in the Spectaether logo are highlighted in red. Because it is all about Artificial Empowerment.
On your smartphone the Spectaether app - powered by ANYchoice™️ - allows you to use both your thumbs and your voice — in 50 different languages — to translate your thoughts and emotions into instant actions.
Twin coaxial rotors hidden inside a transparent shell. A full 8K 360° camera underneath. Onboard AI flight controller. Whisper-quiet. Hovering like a skylark above the action.

Obviously this image does not resemble the final design of the AI drone in the slightest.
It serves merely as a kind of general reference.
Yes, it's a ball! A ball-shaped drone for a reason. When 65% of arena sports revolve around a ball,
Spectaether's form isn't a novelty—it's the most natural, instantly accepted shape in the game.
Tonight you ride with the captain. Tomorrow you sit behind the goalie's mask. Next week you follow the rookie's first shift. One game. Infinite stories.
A bit of history for our young contemporary television « spectators ». When radio broadcasting emerged in the early 20th century, people needed a way to describe how voices and music could travel invisibly through space. The “aether” became a poetic stand-in for the invisible space carrying radio signals, for “the airwaves”, which is still widely used for radio/TV transmission.
Artificial intelligence is fundamentally reshaping the global advertising industry — a market worth well over US$1 trillion in 2026. AI is no longer just a buzzword; it is rapidly becoming the essential operating system of global commerce, enabling highly personalized, automated and cross-border advertising on an unprecedented scale.
In Spectaether's case, the opportunity goes even further.
Behind the AI that flies the drone, understands the game and recognizes players in real time, lies a powerful and still largely untapped advertising application. Spectaether's REPLAICER™️ technology can identify rink boards and other advertising surfaces throughout a sports arena and dynamically replace them with customized commercial messages tailored to the home viewer's country, region or even local market.
This means that a viewer in Montréal, Amsterdam or Tokyo could all watch the same live game — while simultaneously seeing different localized advertising inside the arena.

For advertisers, the REPLAICER™️ AI-based technology creates one of the entirely new forms of highly targeted global sports marketing.
For broadcasters and sports organizations, it opens the door to multiple parallel advertising revenues from a single live event.
And for Spectaether, it transforms immersive sports viewing into a scalable international advertising platform.
We're assembling engineers, ML researchers, and designers for what basically are three separate but fully interwoven projects to create the next generation of fan experience. One is to build a unique 360° video drone, two is to design the entire Artificial Empowerment structure and three, the most challenging of them all, is to develop the REPLAICER™️ technology.
If one of these projects - or maybe even all three of them - is your kind of challenge — let's talk.
Just remember nobody said it is going to be easy.
"We are committed to building artificial intelligence that makes a positive difference for people, for society and for our planet.
Together, let's shape a future where AI is innovative, ethical and responsible."